Marketing

With the Super Bowl just two weeks away, Kia stands alone as the only automaker that has committed to running a commercial at this point. The Korean brand, which has been a Super Bowl staple, will highlight the popular three-row Telluride. The utility vehicle has been freshened for the 2023 model year. Kia sees the
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A coveted luxury auto account will be up for grabs in 2023 as BMW of North America is conducting an agency review for creative, media, social and CRM, the brand confirmed to Ad Age on Tuesday. Ad Age is an affiliate of Automotive News. Omnicom’s Goodby Silverstein & Partners has held the creative account since
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TikTok videos aren’t just for entertainment anymore. They’re also revenue-generating and brand-building tools, as Madeline Nelson at Prestige Auto, a Kia and Mitsubishi dealership in Eau Claire, Wis., can attest. Take a recent humorous video filmed by Nelson, digital marketing coordinator and chief TikTok guru for the store, owned by Prestige Auto Corp. The 16-second
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Alfa Romeo’s growth plan in the U.S. over the next decade involves doing away with internal combustion engines by 2027. The Italian brand is laying the groundwork for this expansion now with a focus on delivering experiences to consumers that are fitting of the luxury segment. It’s not a numbers game. Alfa says it’s thinking
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Move over Facebook, YouTube and Instagram — there’s an upstart fixed-ops marketing tool in town with a goofy name that belies its serious promotional potential: TikTok. Once the primary province of home videos showing preteens and teens bustin’ a move or lip-syncing to the hit song du jour in their bedrooms and basement rec rooms,
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A year and a half of tight dealership inventories and strong consumer demand have let automakers dramatically curtail what they spend marketing their products, allowing those dollars to instead pad their bottom lines and soothe any financial damage from rising costs. But while the industry doesn’t need a lot of glitzy television ad campaigns or
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