Marketing

Stellantis is headed back to the Super Bowl after taking last year off. The automaker on Monday confirmed it will run two 60-second commercials in Sunday’s game on Fox — a Jeep ad in the second quarter and a Ram ad in the fourth quarter. Stellantis last appeared in the 2021 game when it ran a

Every year, the Super Bowl brings an action-packed lineup of ads to our screens, many of which come from leading automakers intent on promoting the latest models. Are they speeding toward brand building or crashing under the weight of high expectations? According to System1’s Test Your Ad database, most commercials in most categories aren’t exactly

Toyota will use this month’s Chicago Auto Show to introduce a long-promised larger three-row crossover to its U.S. lineup, while Volkswagen and Subaru will rely on the Windy City’s massive McCormick Place to showcase updates to strong-selling crossovers on opposite ends of the size spectrum. The Chicago show is in its 115th year, and with

ATLANTA — Mercedes-Benz USA’s longtime marketing boss and onetime interim CEO Drew Slaven has left the company. In a memo to the brand’s dealers reviewed by Automotive News, Mercedes-Benz USA CEO Dimitris Psillakis said the chief marketing officer had decided to retire. “After some extensive thought and in consultation with his family and colleagues at

DETROIT — General Motors and Netflix have created a co-branded Super Bowl ad promoting the companies’ collaboration to feature more electric vehicles on screen. The automaker said a 60-second spot called “EVs on Screen” will air in the second quarter of the Feb. 12 game. It stars actor and comedian Will Ferrell, who will be

With the Super Bowl just two weeks away, Kia stands alone as the only automaker that has committed to running a commercial at this point. The Korean brand, which has been a Super Bowl staple, will highlight the popular three-row Telluride. The utility vehicle has been freshened for the 2023 model year. Kia sees the

Porsche’s non-fungible token drop was supposed to be a game-changer. But in what has become a somewhat regular occurrence with NFT drops, it failed to live up to the hype. The project, auspiciously announced at Art Basel Miami Beach, launched on Monday, and by Tuesday fewer than 1,500 of the collection’s 7,500 NFTs had been

Dodge, Ram, Audi, Mazda, GMC, Volkswagen, Acura and Mercedes-Benz are all in the heat of a “nomad retention challenge” in the U.S., a report from S&P Global Mobility shows. The eight brands face the challenge of keeping conquest customers from being “one and done” and going elsewhere after one purchase, the market research firm said.

DETROIT — Ford Motor Co. is attempting to clear a backlog of unfulfilled Bronco orders by offering some people on the waiting list a $2,500 discount if they switch to a lower-priced trim or another nameplate altogether. The automaker says those who ordered a 2023 Bronco Wildtrak can receive the discount by switching to a

Polestar has opened a pop-up snowroom in Finland. That’s not a typo. The electric vehicle maker’s newest retail location is built entirely out of snow — more than 105,000 cubic feet of it, harvested from a nearby ski resort. The cube-shaped building was constructed over just 20 days in Rovaniemi, which lies on the Arctic

Toyota Motor Corp. confirmed it will sit out the Super Bowl for the first time since 2017. “Every year we evaluate this advertising opportunity to support upcoming product launches or key Toyota moments,” the company said in a statement Friday. “This year’s timing did not align for our brand.” The brand did not say where

Used-vehicle retail giant CarMax Inc. and online used-vehicle retailers Carvana Co. and Vroom Inc. will not air advertisements during Super Bowl LVII. Spokespersons for the three retailers told Automotive News there are currently no plans to air company advertisements during the game, which is scheduled for kickoff at 6:30 p.m. ET Feb. 12. Fox, the

A coveted luxury auto account will be up for grabs in 2023 as BMW of North America is conducting an agency review for creative, media, social and CRM, the brand confirmed to Ad Age on Tuesday. Ad Age is an affiliate of Automotive News. Omnicom’s Goodby Silverstein & Partners has held the creative account since

Construction begins Jan. 9 on a $60 million automotive country club in southeast Michigan. The first phase of the 273-acre Motorsports Gateway Howell — located north of I-96 between Detroit and Lansing — is expected to include a 2.2-mile driving track, clubhouse, rentable garages for members, garage condos for sale and a nature trail, according

TikTok videos aren’t just for entertainment anymore. They’re also revenue-generating and brand-building tools, as Madeline Nelson at Prestige Auto, a Kia and Mitsubishi dealership in Eau Claire, Wis., can attest. Take a recent humorous video filmed by Nelson, digital marketing coordinator and chief TikTok guru for the store, owned by Prestige Auto Corp. The 16-second

Alfa Romeo’s growth plan in the U.S. over the next decade involves doing away with internal combustion engines by 2027. The Italian brand is laying the groundwork for this expansion now with a focus on delivering experiences to consumers that are fitting of the luxury segment. It’s not a numbers game. Alfa says it’s thinking

Move over Facebook, YouTube and Instagram — there’s an upstart fixed-ops marketing tool in town with a goofy name that belies its serious promotional potential: TikTok. Once the primary province of home videos showing preteens and teens bustin’ a move or lip-syncing to the hit song du jour in their bedrooms and basement rec rooms,

A year and a half of tight dealership inventories and strong consumer demand have let automakers dramatically curtail what they spend marketing their products, allowing those dollars to instead pad their bottom lines and soothe any financial damage from rising costs. But while the industry doesn’t need a lot of glitzy television ad campaigns or